Trash Talk Tuesday:
Time once again for us martial arts bloggers to learn:
1) How NOT to make a case for or against someone or something
2) Why certain comments set our teeth on edge
3) How to stay focused when discussing our arts
Hurry! 50% off sale! Buy now before it’s too late! Supplies are limited!
Exigency is used a lot in advertising. The advertiser is hoping you will rush right out to spend your money without thinking about if the product is right for you or if you can really afford it.
It’s beyond the scope of this post to outline the pros and cons of contracts for martial arts lessons. But I will say this – if a martial arts school does use exigency for the purposes of advertising, the owners would do well to follow up with some good, solid reasons for someone to buy in. What are the qualifications of your instructors? Outline the benefits of your arts. Tell about how your school shines. Have some respect for your potential customers and give them good solid reasons to sign up. Please don’t just pressure them with a deadline.
Oh, and Master Trik-Ki Woo would like to remind everyone to enroll in his Kung Fu Kollege now before the Alien Zombie Invasion.
If you’d like to learn more, you can follow along in the book The Fallacy Detective by Nathaniel Bluedorn and Hans Bluedorn